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Indie Beauty Brands You Should Know About

Like any hard core beauty junkie, I love shopping at the big stores: Sephora, Ulta, Nordstrom. But lately in my constant pursuit of cosmetic scores, I find I get my real buzz from the smaller, lesser known brands. The gems of the Internet that you hear from via word of mouth, a hashtag on social media, or a fellow beauty guru on Youtube.

Well, follow my advice and check out these smaller beauty companies that don’t compromise punch for just a name, that blow your mind with pigments and ingredients over glossy packaging or advertising.

 

frugalistablog indie brands glossier

Glossier

Glossier is a company started by beauty editors that make ‘easy to use basics that form the backbone to your unique beauty routine.’ Shown above are the basics that make their brand. Although simple, it’s effective. Brow Boy is a cult favorite among beauty gurus to fill in and shape sparse browse or just add fullness to your already ‘on fleek’ brows. See that Balmdotcom? That’s a skin salve made of mostly coconut oil that will moisturize and solve any dry skin need. You want it on your lips, your elbows, your cuticles and any crazy dry patches that spring up on you. Minimal ingredients and straight forward results are what make Glossier unique. Join the bandwagon and check them out.

frugalistablog indie brands sauce box

SauceBox

You might be a little saucebox if you are rude, impudent and obnoxious. That’s the Old English origin of the moniker this Monther/Daughter company uses to call their company. Expression and no boundaries, innovation and quality without expense; this is their philosophy. The shadows above are from the Etude palette. A soft, neutral and tremendously pigmented eye shadow palette. It’s a staple in my routine. Sold out until November. I know. I’m an idiot for tempting you. But there’s other awesome shadows on their site. Cruelty free and made in the USA, I’m in love with this brand. Check out for yourself my YouTube video reviewing and demonstrating the shadows.

 

frugalistablog indie brands deciem

Deciem

Call themselves the abnormal beauty company. And they’re right. They house several brands under their roof and it’s truly like no other company out there. The NIOD Photography Fluid creates a canvas on your face of light and perfection before you put on your makeup. It’s remarkable. It has nano-prismatic blurring ingredients! I’ve featured it on my YouTube channel before and I love the invention, science and beauty that powers this beauty brand. Deciem makes me feel smart for buying their product. They’re the thinking beauty addict’s love affair.

 

frugalistablog indie brands suva

SUVA Beauty

Created by makeup artist, guru and YouTube personality, Shaina Azad. She has worked in Cairo as a journalist and makeup artist for Egyptian brides. She has worked on set in Canada for movies and developed her line to fill a need for pigmented products that didn’t compromise. Her formulas contain their own primer in the shadows. I found this line at IMATS Vancouver and I fell in love with the way the shadows go on and the color doesn’t stop. It’s crazy!  The above shadows can be worn as contour and blush shades as well. It’s multi-functional!

 

If you get excited like I do when finding new brands, then dive in to these companies. Check out my videos if you want to see them in action too! Have fun. And remember- there’s no rules in makeup!

 

January Beauty Box Five Unboxing

Beauty Box five is a subscription box program for $12 a month, or $10 per month with a 3 month subscription, or $8 per month with a 12 year subscription.

January beauty box 5 unboxing frugie blog

You receive 5 items; a mixture of deluxe samples, sample packets (grr, those always disappoint me!) and sometimes a full size product (my favorite!)

I have found that Beauty Box five crosses over between department store, boutique and drugstore brands.

I will admit this month’s box seemed a little ‘off’ to me.

Inside looked lovely as always. But I was somewhat disappointed to receive mostly drugstore items, and a mascara that is no longer in production. Here’s what was inside:

january 2015 frugie blog coastal eye shadow

Coastal Scents Eye Shadow mini quad

Despite the tinyness of this item, I love Coastal Scents eye shadows. They are velevety textured, long wearing and come in great colors. I have a palette of these in my makeup drawer. They are definitely an underrated brand and it’s great that they’re getting attention from subscription boxes.

january 2015 beauty box five softsoap

Softsoap Nutri Serums Body Wash

I think I would be happy with this sample if it wasn’t in a box with so many other drugstore samples. This seems great for travel but nothing exceptional.

january 2015 beauty box five garnier

 

Garnier Fructis Daily Care Fortifying Shampoo

I’m a total fan of Garnier products, but I can’t use shampoos like this because of the sulfates. It does a number on my colored hair. I’ll hang on to the sample size for my son or husband for travel though.

january 2015 beauty box 5 salon effects

Sally Hansen Salon Effects

I’m a big fan of Sally Hansen products and have tried the Salon Effects before with great results. I’m a little scared of this design though. I think the stripes on my hands will look a little weird if used all at once! It’s very Dr. Seuss and cute, but not for me. Had this been in a proper shade for my style, this would have covered the cost of the box itself!

january 2015 beauty box 5 ultra flesh mascara

Ultraflesh The Gold Standard Mascara

At first I was really excited to get this in my box. And then I did some digging to find that this brand is discontinued and you can find these products on Amazon or Ebay. Hmm. Not sure why that would be something worth promoting in a subscription company? I didn’t try it yet, but it seemed pretty dried out.

Sorry to be a bummer for this month. I think all of us might be in a January slump. Hey BeautyBox five, don’t feel bad. My StitchFix for January was miserable too!

Okay people, here’s to better things for February. Let me know if you got a subscription box this month and what you thought about it.

Product is sent to me for consideration and all words and opinions are my own (obviously).