Like any hard core beauty junkie, I love shopping at the big stores: Sephora, Ulta, Nordstrom. But lately in my constant pursuit of cosmetic scores, I find I get my real buzz from the smaller, lesser known brands. The gems of the Internet that you hear from via word of mouth, a hashtag on social media, or a fellow beauty guru on Youtube.
Well, follow my advice and check out these smaller beauty companies that don’t compromise punch for just a name, that blow your mind with pigments and ingredients over glossy packaging or advertising.
Glossier is a company started by beauty editors that make ‘easy to use basics that form the backbone to your unique beauty routine.’ Shown above are the basics that make their brand. Although simple, it’s effective. Brow Boy is a cult favorite among beauty gurus to fill in and shape sparse browse or just add fullness to your already ‘on fleek’ brows. See that Balmdotcom? That’s a skin salve made of mostly coconut oil that will moisturize and solve any dry skin need. You want it on your lips, your elbows, your cuticles and any crazy dry patches that spring up on you. Minimal ingredients and straight forward results are what make Glossier unique. Join the bandwagon and check them out.
You might be a little saucebox if you are rude, impudent and obnoxious. That’s the Old English origin of the moniker this Monther/Daughter company uses to call their company. Expression and no boundaries, innovation and quality without expense; this is their philosophy. The shadows above are from the Etude palette. A soft, neutral and tremendously pigmented eye shadow palette. It’s a staple in my routine. Sold out until November. I know. I’m an idiot for tempting you. But there’s other awesome shadows on their site. Cruelty free and made in the USA, I’m in love with this brand. Check out for yourself my YouTube video reviewing and demonstrating the shadows.
Call themselves the abnormal beauty company. And they’re right. They house several brands under their roof and it’s truly like no other company out there. The NIOD Photography Fluid creates a canvas on your face of light and perfection before you put on your makeup. It’s remarkable. It has nano-prismatic blurring ingredients! I’ve featured it on my YouTube channel before and I love the invention, science and beauty that powers this beauty brand. Deciem makes me feel smart for buying their product. They’re the thinking beauty addict’s love affair.
Created by makeup artist, guru and YouTube personality, Shaina Azad. She has worked in Cairo as a journalist and makeup artist for Egyptian brides. She has worked on set in Canada for movies and developed her line to fill a need for pigmented products that didn’t compromise. Her formulas contain their own primer in the shadows. I found this line at IMATS Vancouver and I fell in love with the way the shadows go on and the color doesn’t stop. It’s crazy! The above shadows can be worn as contour and blush shades as well. It’s multi-functional!
If you get excited like I do when finding new brands, then dive in to these companies. Check out my videos if you want to see them in action too! Have fun. And remember- there’s no rules in makeup!